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Wieder & Shifman, Inc.’s Pairfecto brings customers a much larger, more brilliant and sparkling diamond for a fraction of the price. This well- known prime diamond cutter and manufacturer has spent years developing a revolutionary, advanced ,high-tech diamond cutting technique that enables two diamonds to be set together, creating one larger flawless look. The Pairfecto diamonds by Wieder & Shifman,Inc. show 40-50% larger while costing 50-60% less than any other ordinary equivalent shape. Also, nine out of ten all fancy shapes are plagued with a shadow called, the “bow tie”, the cutting technique used in Pairfecto diamonds eliminates this shadow. This is what makes Pairfecto diamonds more brilliant than any other diamond of equal shape by far.

The diamonds used to create Pairfecto are specially cut in Russia and Israel, combining the talents of esteemed diamond cutters who have been in the industry for more than thirty years. Pairfecto guarantees that one does not have to sacrifice color and quality for carat weight or size. With Pairfecto you can get it all. Now you can have pears, marquise, ovals and more, perfectly matched (you can even have a 50 diamond graduated necklace in a matter of days, already set in the most beautiful up-to-date setting) Welcome to a new era in the diamond industry.

Wieder & Shifman, Inc.’s Pairfecto brings customers a much larger, more brilliant and sparkling diamond for a fraction of the price. This well- known prime diamond cutter and manufacturer has spent years developing a revolutionary, advanced ,high-tech diamond cutting technique that enables two diamonds to be set together, creating one larger flawless look. The Pairfecto diamonds by Wieder & Shifman,Inc. show 40-50% larger while costing 50-60% less than any other ordinary equivalent shape. Also, nine out of ten all fancy shapes are plagued with a shadow called, the “bow tie”, the cutting technique used in Pairfecto diamonds eliminates this shadow. This is what makes Pairfecto diamonds more brilliant than any other diamond of equal shape by far.

NEW YORK- A diamond’s true value depends on two forces: nature and the skill of the diamond cutter. While color, clarity and carat weight are a product of nature, the shape and cut determine a diamond’s true beauty. In the cornucopia of diamond cuts, pear and the marquis shapes are the most difficult to obtain perfect symmetry time and skill.
Pairfecto by Wieder & Shifman, Inc. utilizes a cutting technique that makes pears and marquis more attainable. By using two diamonds to create one flawless look. You can have an endless number of proportioned stones in a succession of sizes. The union of two stones allows consumers to have larger diamonds. Pairfecto show 30-50% larger than a diamond of equal weight, a genuine single stone for less money because savvy consumers save on carat weigh. To the naked eye, Pairfecto diamonds look like one flawless stone.

Even with a loop magnified ten times, it is difficult to tell where one stone ends and the other begins.

All diamonds used for Pairfecto are between a VS and a SI clarity grade and between D to I in terms of color grading. They are available essentially in any carat size, and come up to a 6 to 7 carat look. Another major attribute of using two stones is that eliminates the appearance of a bow tie.

With nine out of ten all fancy shapes plagued with a shadow called, in the industry, the bow tie, the Pairfecto team was working for nearly two years to develop special machinery and techniques to totally eliminate and solve this problem. Therefore, any piece of jewelry made with Pairfecto diamonds is more brilliant than any other equal shape by far.

Ouri Shifman, a 20-year veteran in the diamond industry, and third generation in the diamond manufacturing, designs the jewelry that features these revolutionary diamonds. For the debut, the focus is on pear and marques, however other shapes are soon to follow.

Pairfectos can be used in multiple diamond necklaces, single pendants, stud earrings, and rings.

Cut in Russia and Israel, and designed in new York and Italy these breathtaking pieces of jewelry will raise eyebrows and spark jealousy leaving your friends wanting Pairfectos, too. Because when it comes down to it, size matters, not weight, Pairfecto puts a woman in the spotlight.

Readers interested in learning more about the many styles of Pairfecto should call (212) 840-3131